Jill Morey

My name is Jill Morey, founder of My Bella Capri. I've been married to my husband for nearly 30 years and mother to my four children. I've always had my own dream of owning a boutique to share my tastes in women's fashion and it wasn't until late 2020 that I decided to finally go for it! I started with an online boutique and named it after my daughter Bella Capri. In January of 2022, I made the move to a brick and mortar store. Space came available on Main Street in Rice Lake and the rest is history.

Early on I asked my beautiful niece, Tori, to be my main model. She is pictured here in one of our photo shoots. The photographer is my sister-in-law, Julie. So I can say this is truly a family affair. My sister Susie, Tori's mom, is also one of the crew at the store. In addition, through the pages of this site you'll also see a couple other friends of mine as my models.